Tag Archives: operators

RCS will generate $52.2 billion for mobile operators by 2028

Inability for digital banner advertising to drive consumer brand engagement will see billions in media spend diverted to RCS brand campaigns, dramatically boosting mobile operator revenues 19 November, 2020 – London, UK: Brands will divert billions of dollars from ineffective digital banner advertising to mobile operator-led RCS campaigns over the coming years, according to the… Read More »