Scents Trigger Strong Feelings From Memories

By | April 4, 2020

The scent of fresh-cut grass, your mom’s chicken soup or burning leaves may instantly transport you to a distant memory, one you can suddenly recall with razor-sharp clarity.

So-called odor-evoked memories often come along with powerful emotions and are known to activate the “neurolobiological substrates of emotional processing,” according to neuroscientist Rachel S. Herz, an adjunct assistant professor of psychiatry and human behavior at Brown University.


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